Jeff is the owner and Broker of JR Mercantile Real Estate Advisors Inc. with more than 19 years of commercial real estate advisory experience. He started his career with a large international brokerage firm; spent several years leasing enclosed malls with one of Canada’s largest pension funds; travelled across Canada with boutique tenant representation firms and has lead the leasing initiatives of some of Canada’s most innovative mixed-use developers. With a focus of inner-city development and mixed-use development, Jeff participates early in the design phase to help ensure the commercial environment is not only readily leasable but workable for both Landlord and Tenant. The end product is increased value and long-term stability of tenancy through innovative tenant mix, careful due diligence and collaborative work with clients, architects and designers.
Jeff’s client base ranges from institutional landlords to local entrepreneurial developers and from high profile restaurateurs to national retailers.
When not working on behalf his clients he looks forward to spending time with his wife and four kids, finding something active outdoors or continuing his ongoing battle with his cello.