Jeff is the owner and Broker of JR Mercantile. He has over 20 plus years of commercial real estate advisory experience, focused on inner-city and mixed-use developments. His clients range from institutional landlords to local entrepreneurial developers, high profile restauranteurs to national retailers.
Jeff participates early in the design phase to help ensure the commercial environment is not only readily leasable but workable for both Landlord and Tenant. The end-product is increased value and long-term stability of tenancy.
He started his career with a large international brokerage firm. Jeff spent several years leasing enclosed malls with one of Canada’s largest pension funds. He travelled across Canada with boutique tenant representation firms and has led the leasing initiatives of some of Canada’s most innovative mixed-use developers. In 2017, 2018, 2019 and 2020 he was the Co-Star Power Broker Award recipient for retail leasing transactions.
When not working on behalf of his clients, he’s spending quality time with his wife and four kids. He’s always doing something outdoors or battling with his cello.