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Developer Representation

Strategic Leasing & Advisory Support from Concept to Completion

At JR Mercantile Real Estate Advisors Inc., we work alongside commercial real estate developers to bring projects to life—from initial concept to full lease-up. With over 25 years of experience in Calgary’s evolving commercial landscape, we provide strategic insight, market data, and targeted leasing strategies that ensure your development is financially viable, well-positioned, and tenant-ready.

Led by Principal Broker Jeff Robson, our team brings a multi-faceted perspective to every project, having represented landlords, tenants, and investors across a wide range of retail and mixed-use assets. We understand what tenants want, what investors expect, and how to align both with your development goals.

What We Offer Developers

Whether you’re in early planning stages or nearing completion, JR Mercantile offers a full suite of services to support your project’s success:

Market & Trade Area Studies
In-depth analysis of demographics, competition, traffic patterns, and tenant demand to guide site planning and positioning.
Concept & Layout Consultation
Strategic input on CRU configurations, access, signage visibility, and space efficiency to appeal to your ideal tenant mix.
Pre-Leasing & LOI Negotiation
Early outreach and marketing to secure key anchor tenants and generate momentum before construction completion.
Tenant Mix & Leasing Strategy
Curated leasing plans tailored to your development’s goals, with a focus on compatible uses, co-tenancy synergy, and long-term value creation.
Branding & Marketing Support
Professionally designed marketing materials, site signage, and online promotion to generate awareness and drive qualified leads.
Ongoing Advisory Services
Continued support through construction, occupancy, renewals, and future phases—including repositioning strategies, rent analysis, and expansion planning.

Development Types We Support

Retail & Commercial Plazas
Mixed-Use Residential / Commercial Projects
Urban Infill Sites
Suburban Growth Nodes
Medical & Professional Complexes
Redevelopment & Repositioning Projects

Why JR Mercantile?

With our deep-rooted expertise in Calgary’s commercial real estate market, we bring real-time intelligence and trusted relationships to your development. Our ability to engage with tenants early, advise on design decisions, and secure deals efficiently ensures you reduce vacancy risk, enhance project value, and meet your financial targets.

We’re more than just a brokerage—we’re a strategic partner that understands the full lifecycle of a development project and brings the right tenants, insights, and energy to help it succeed.